Crucial in developing our plan is finding and qualifying foreign partners for distribution/sales. Feet on the ground, we screen partners and engage in foreign embassies on your behalf. Out of this, we craft a unique business plan and provide your staff with training and development in export practice.
Now that you have decided on which market you want to pursue, having an intentional plan is pivotal to your success. We will write this business plan for your company, with your senior input, and which you will use for your final review of the opportunity before implementation.
We will provide a situational analysis (both internal and external) of your company’s performance issues and product lines; export readiness and internal preparation; SWOT analysis; product inventory and ordering capabilities/targets; and logistics. We will also provide entry decision recommendations, positioning suggestions (price, channels, SKU focus), and a market penetration strategy. This plan will mitigate any risks associated with the new market, providing you with confidence. You are not expected to know how any of this works – which is why we’re here to help you. You’ve succeeded in your domestic market, let us be your guide for global expansion.
One of the most vital components in preparing our plan is having feet on the ground in the desired market – we will travel on your behalf, interviewing partners overseas, and providing you with information and suggestions in the real world. Finding a strategic distributor is the single most important factor in your success, and our company will conduct in-depth screening of such partners. Well before you sign papers and shake hands.
Contract negotiation is important for finalizing the forecast, and our team has experience in recognizing contract clauses of potential concern. Liaison with Export Development Canada (EDC) and foreign banks/embassies to help secure letters of credit or payment insurance, will provide you with peace of mind during the process.