Our first priority is helping you identify which markets are your best options for expansion. Out of this we provide advice and marketing research to help you decide which markets to further explore.
You’ve decided to expand internationally. Where do you start? It’s a daunting task, and it may be surprising to learn that many exporters often start where they feel most comfortable. It could be a personal connection in Iran, or a relative in Hong Kong. It may not begin with country investigations, but before long various countries need investigating.
There are many markets to explore, and some may be a better fit than others (e.g., cosmetics are greatly prized in Iran and Korea). Our team has experience in many markets, but more importantly we are capable of learning new markets and providing you with the tools to qualify them.
Understanding your business – strengths and potential weaknesses – will be fundamental in this first phase. Our International Business Development Manager will spend three days on site with your senior team, after which we will have a better understanding of your corporate culture, existing opportunities, and export readiness.
From there we will provide market research on the more salient priority markets you/we identify together. Our recommendation is choosing one or two priority markets after this phase is complete, bringing them into the second phase for more specific analysis.