Product packaging and all marketing materials, including websites and social media platforms, must be regulatory compliant and marketing/consumer friendly. Striking a balance can be challenging yet is essential in order to have a viable, compliant and successful product line.
All forms of product advertising (websites, social media, pamphlets product packaging) must be truthful and not misleading to the public, and must be in compliance with the appropriate regulatory and advertising standards. In many instances, product advertising considered compliant in other countries would not be considered acceptable in Canada.
In Canada, a third party Advertising Standards Canada (ASC) is recognized by Health Canada as a reputable reviewer of advertisment copy. Our team of experts will review all promotional and advertising material including websites, and make recommendations for compliance and optimal marketing effect. Involvement with ASC is voluntary but recommended in certain situations. Risk assessment and a viable strategy for revisions will also be outlined to ensure success in the Canadian market.
NHP Consulting will review advertising copy and make suggestions for changes based on the data and market authorization by Health Canada.