As part of the product licence (NPN), all licensed natural health products (nhp’s) have been approved by Health Canada for specific health claims. Health claim substantiation is normally coupled with the NPN licensing process, but our clients occasionally request our substantiation help at the product development stage.
Health claim substantiation services are intended to provide our clients with confidence in their desired marketing claims well ahead of a product launch. Ideally, we are presented with a product at the idea stage, with direction on the types of claims desired. Our role is to investigate whether or not such claims are supported by rigorous data – published or proprietary. In Canada, nhp claims are very broadly defined, and can include soft claims, structure-function claims, disease and therapeutic claims, and risk reduction claims. The severity of the claim determines the rigour of the evidence. Our founder and CEO, Brian Wagner, was instrumental in Health Canada revising their standards of evidence for licensing nhp’s in 2007-2009, and our team is sought out for its unique abilities to substantiate highly desired claims.
We provide our clients with a full evidence summary report and supported references, with suggestions on alternate wording and even alternate claims. Our resources are the best in the industry, and we have access to some of the most unique libraries in North America to substantiate traditional medicine claims.
NHP Consulting can provide early-stage consultation on the marketing potential of a health claim based on the available evidence, for both Canada and abroad.