Product Labels and Advertising
Health product and medical device packaging and promotional materials contain important information about the products, and these materials are held to specific standards.
All packaging and marketing materials, including labels, websites, brochures, magazine advertisements, and social media platforms, must be regulatory compliant and marketing/consumer friendly. Striking a balance can be challenging yet is essential in order to have a viable, compliant and successful product line.
All forms of product advertising (websites, social media, pamphlets, product packaging) must be truthful and not misleading to the public, and must comply with country-specific regulatory and advertising standards. The types of products you wish to market, the countries you will sell into, and the types of people the products will be marketed to dictate requirements for product labeling and advertising. In many instances, product advertising considered compliant in one country is not considered acceptable in another, and country-specific requirements for advertising language (i.e. the requirement for French and English text in Canada) also apply.
In Canada, the Canadian Code of Advertising Standards (Code) sets the standard for acceptable advertising, whereas in the USA, The Federal Trade Commission (the FTC) and FDA play key roles in regulating and creating advertising guidelines. The EU regulates supplement advertising under Directive 2002/46/EC, which specifies the kind of claims that can and cannot be made on food supplement products in this region. Additional, product-specific regulations, such as the Natural Health Product Regulations in Canada, for example, may dictate additional requirements.
Sometimes overlooked as a minimal step in the compliance process, a label is one of the most important aspects of a regulated product. Not only the primary interface between your product and your consumers, the label also acts as a “compliance barometer” for industry competitors and your regulator. A non-compliant label may trigger compliance and enforcement activities such as stop sales, recalls, and audits against the brand owner, and these actions can trickle down to the importer and manufacturer.
Our team of experts will review all promotional and advertising material including labels and websites, and make recommendations for compliance in Canada, the USA, and the EU. We can provide a risk assessment of any aspects of non-compliance, and have a dedicated team of translators who can translate your final product labels and advertisements into all language(s) required for the markets you intend to sell in. We can also work from scratch to help you create a compliant and compelling label from the ground up.