Iran has a young and image-conscious population, which is an ideal market for sports nutrition and cosmetics. Women under 40 account for almost 20% of the population (15 million), and wearing make-up on a daily basis is very common among this segment. As a result, Iran is the second-largest cosmetics market in the Middle East behind Saudi Arabia, and number seven worldwide. Cosmetics are 0.1% of the country’s $52 billion total imports ($52 million) and there is a strong indication of the potential for growth in the most recent figures for cosmetics imports.
In the health products category, consumer awareness has increased as a result of the activities of key foreign suppliers. Global brands, rather than domestic brands, lead the dietary supplement category in Iran. The Iranian pharmaceutical industry has not been able to produce a wide range of products within the vitamins and dietary supplements category, which has left space for the development of imported brands.
The Ministry of Health and Medical Education, Food and Drug Administration, is responsible for the regulation and registration of food supplements and cosmetics. Foreign brands and exporters must have a local representative (importer) in Iran in order to present their products in the market. Direct export to retailers/pharmacies is not permitted.
NHP Consulting will submit regulatory documents required for market compliance for the Iranian market.